Journey to the Crown
Mrs. Keya Seth grew up in a middle-class Bengali family as the only child. In her own words, “as a child, my life was pretty simple but never boring; I was always into something or the other”. Painting, swimming, or sports—everything was pursued with devotion and discipline.
Her passion for sports and relentless hard work took her to the national-level swimming championship. Simultaneously, her love for art flourished through paintings and photography, earning her recognition via acclaimed exhibitions at the Academy of Fine Arts, Kolkata.
Marriage came early but never dimmed her aspirations. With the support of her partner, and despite being a mother of two, she started her first beauty parlour, Priyodarshini, in 1996 from a humble 150 sq. ft. room in Paikpara—marking the first step of an extraordinary entrepreneurial journey.
International seminars introduced her to aromatherapy—the “soul molecules” of nature—igniting a lifelong pursuit of natural beauty and holistic wellbeing.
Vision to Make Beauty Holistic, Natural & Accessible
To enhance natural beauty and holistic well-being by combining the power of nature, science, and innovation—while making premium beauty, wellness, and fashion accessible to all. To become a globally recognized leader in natural beauty, wellness, and affordable designer fashion, transforming lives through quality, trust, and continuous innovation. With a strong commitment to accessibility, we envision making safe, effective, and natural beauty & skincare solutions easily available in every Bengali household, empowering individuals to embrace daily self-care with confidence, convenience, and trust.
Mission
At Keya Seth Aromatherapy, our mission is to deliver holistic beauty and wellness solutions by blending the purity of nature with the precision of modern science. We are dedicated to creating high-quality, research-driven products that are safe, effective, and crafted through advanced in-house manufacturing.
We strive to enhance both physical and emotional well-being through innovative offerings in aromatherapy, skincare, hair care, and therapeutic treatments. With a strong focus on continuous research and development, we aim to set new benchmarks in quality, innovation, and customer satisfaction.
Beyond products, our mission extends to making premium beauty and fashion accessible, nurturing skilled professionals through education, and offering enriching experiences through our Medi Spas, clinics, and retail platforms. Driven by trust, excellence, and a passion for transformation, we are committed to empowering individuals to look good, feel confident, and live beautifully.
Journey at a Glance
A timeline of passion, innovation, and purpose.
Foundation & Inception
Thought Leadership Initiated
Literary Milestone Achieved
Brand Establishment
Industry Innovation & National Recognition
Global Recognition for Quality & Leadership
Strategic Expansion & Industry Recognition
Continued Retail Excellence
Diversification & International Accolades
Contribution to Fashion Industry
Global Brand Recognition
Present — Sustained Growth & Industry Leadership
1996 — Foundation & Inception
Established Priyodarshini Beauty Parlour in a modest 150 sq. ft. space at Paikpara, marking the beginning of a journey in natural beauty care.
Our Core Values
Purity & Natural Integrity
We believe in the power of nature. Every product is developed using carefully selected natural ingredients and essential oils.
Innovation & Research Excellence
Continuous research and development are at the heart of our growth.
Quality & Trust
Our commitment to in-house manufacturing ensures consistency and reliability.
Accessibility & Empowerment
We aim to make premium beauty, wellness, and fashion accessible to all.
Ready to Begin Your Natural Wellness Journey?
Explore our products, experience our services, or connect with us to become part of a thriving wellness community.